Our Partners
ASDA Tickled Pink
Since 1996, Asda’s Tickled Pink campaign has raised an incredible £82 million to get the nation checking their boobs, pecs, or chests. Together, we’re putting breast cancer awareness on everyone’s list. We are super proud to be a part of the ground-breaking partnership along with Breast Cancer Now.
Find out moreThe ASDA Tickled Pink Partnership
In 2020, we became Asda Tickled Pink’s new charity partner, joining the awesome folk at Breast Cancer Now. Together we aim to bring our boob-checking, life-saving message to even more young people across the nation – starting with the brilliant Asda colleagues and millions of customers in Asda stores each week. Together, we are on a mission to get 1 million young people regularly checking by 2025, and we’re well on the way! Our research shows that 40% of 18-24 year olds are reportedly checking at least monthly, meaning there is already an extra 200,000 young people regularly checking, since the start of the partnership*. Awesome, right?! We are so excited to see what fundraising and chest-checking brilliance our partnership achieves this year. Watch this space!
*CoppaFeel! Annual Research 2021
Shop Tickled Pink Products
Asda works with their amazing suppliers to turn many well-known household products pink in store and online, all donating a portion of proceeds to Tickled Pink. We’re adding to this list every year so keep your eyes peeled the next time you’re doing a shop.
Iconic Staff Fundraising
Asda colleagues raise money for Tickled Pink come rain or shine (or global pandemic). Now we’re back in store full time, you’ll find our fantastic boob checking champs taking on all sorts to raise money. From running tombolas and hosting pyjama parties, to testing their limits on epic treks and bicycle rides, Asda colleagues do it all to raise vital funds.
Spreading vital awareness
The lovely people at Asda are pros at spreading the boob checking message. You’ll find it everywhere; on till receipts, lingerie tags, displays in store, online and in signs and symptoms leaflets (literally) all over the shop. It’s so important to us to educate every Asda colleague and customer to check, so we’re *tickled pink* that Asda are as passionate as we are about getting the nation to know their chests!
The latest from the Boob World
POV: Spreading the Boob Love at the @avon_uk Rep Conference 2023
Avon raised an incredible 💫£116,584.05 💫 for CoppaFeel! in 2023, through their Products That Give Back, as part of Avon’s global Breast Cancer Promise.
We couldn’t be more excited to continue our work together - bring on 2024
Any body can get breast cancer at any age.
We need more volunteers to share their story to represent all young people’s experiences.
To find out more hit the link in bio.
Today is #WorldCancerDay and we will be using today to spotlight #SecondaryBreastCancerAwareness. There are an estimated 61,000 people living with this disease in the UK, but it isn't always talked about.
Last year we shared an infographic about Secondary Breast Cancer stating that people living with Secondary Breast Cancer can go on to live normal lives.
This phrasing didn't sit right with many of you who live with secondary cancer. We have reflected on this and while we know it is important to include that many people can live fulfilling lives with cancer, we now recognise that the use of 'normal' isn't a fitting term and may discount the reality of living with or managing the disease. For many people, living with secondary breast cancer is a huge challenge.
With this in mind, we felt it important to reshare the infographic with the amendments that you called for.
As always, CoppaFeel! exists to empower and educate and we wouldn't be anywhere without our wonderful community so thank you for baring with us and generously calling us in.
On WCD we're adding our voice to raise much-need awareness and we hope that today is kind to you.
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