Get a Regular
Boob Check
Reminder
Self checkouts in supermarkets are becoming increasingly popular – but self checkouts (the kind where you check yourself out) are still really lacking. So we launched ‘The Real Self Checkout’ alongside our Tickled Pink partners, Asda and Breast Cancer Now, in store and online to encourage people to check their chests regularly.
Where can you spot the new campaign?
But we didn’t stop there, oh no!
Introducing the launch of The Real Self Checkers, a unique perspective from our fantastic communities to reinforce the narrative of how getting to know your boobs, pecs or chest could help save your life. Their stories really inspired us to check our chests, and we hope you feel the same. So bra-vo, Real Self Checkers, and without further ado…
“In 2015 my mum was diagnosed with breast cancer at the age of 45. Before mum’s diagnosis, I had always assumed breast cancer affected an older demographic. Because of my mum’s breast cancer, I took the initiative to learn more about breast cancer in young people from the CoppaFeel! website. I now know how it can affect me at any age, the signs and symptoms and how important it is for me to check myself regularly. It’s important for me to know myself and to know my body. It’s also important to encourage others around me to check too as it could one day save their life”.
“Hi, I’m David, a 21-year-old student at Edge Hill University. Whilst having some family members surviving breast cancer, my connection to the cause lies more so by being part of the Uni boob team at my university. Our aims are to spread awareness surrounding breast cancer for young people whilst raising money for Coppafeel who share the same aims. My personal aim is to highlight that men can also have breast cancer which is often unknown by the wider public. Through awareness I believe breast cancer will have a lesser impact by being caught at its early stages”.
“My mum passed away from breast cancer when I was 7. After finding out there was a strong chance I had a hereditary link, I spoke to my doctor. I decided to go ahead with the testing and the results showed that I was positive for the BRCA-1 gene. In my opinion, people in my culture don’t talk about breast cancer enough, but I think the best thing you can do is to talk about your feelings with someone. It’s so good to be aware that it is something that could affect you regardless of your age or background”.
“After hearing about the importance of chest checking from Asda’s Tickled Pink campaign, I had been checking my chest regularly for two years when I noticed something unusual for me. I went to hospital to get it checked and that same day I was told I had breast cancer, aged just 26. I actually had five cancerous lumps, but thankfully I’d caught it early and it could be treated. Eighteen weeks of chemotherapy, two operations and three weeks of radiotherapy later, I’m now cancer free, sharing my story to show that breast cancer can happen to anyone at any age”.
Get a Regular
Boob Check
Reminder
Knowing your boobs could save your life, so sign up for one of our regular reminders to check your boobs.